You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (143)

Journals (0)

1-10 of 143 results for brand credibility

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Retricted access

Other

First published 2010-10

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji

American Behavioral Scientist

Select article: Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Retricted access

Research article

First published 2019-2

Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Marco Visentin, Gabriele Pizzi, Marco Pichierri

Journal of Interactive Marketing

Select article: Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Retricted access

Research article

First published 2025-12

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Management Journal

Select article: Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Retricted access

Research article

First published 2020-6

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Shiksha Gupta, Gordhan K. Saini

Global Business Review

Select article: Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Retricted access

Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Select article: Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Retricted access

Research article

First published 2026

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique [...]

Global Business Review

Select article: Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Retricted access

Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

Select article: How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Open access

Research article

First published 2025-7

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Jerum William Kilumile, Li Zuo, Johakim Katekele John

Sage Open

Select article: Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Retricted access

Research article

First published 2013-10

Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Antonio Mileti, M. Irene Prete, Gianluigi Guido

Psychological Reports

Select article: Corporate Brand Management Imperatives: Custodianship,Credibility,and Calibration

Retricted access

Research article

First published 2012-4

Corporate Brand Management Imperatives: Custodianship,Credibility,and Calibration

John M.T. Balmer

California Management Review

1
2
3
•••
15
10 / page

Article type

Publication date

Subjects

Access