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1-10 of 70 results for brand consciousness

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Select article: Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption

Retricted access

Research article

First published 2016-8

Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption

Ling Jiang, Juan Shan

Psychological Reports

Select article: Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

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Research article

First published 2024

Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

Imran Anwar Mir

Journal of Creative Communications

Select article: Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Open access

Research article

First published 2025-1

Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Vivek Newar, Shraddha Chetry

IIMS Journal of Management Science

Select article: Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

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Research article

First published 2013-6

Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

Bikramjit Rishi

Asia-Pacific Journal of Management Research and Innovation

Select article: Techniques of Appraising Brand Preference and Brand Consciousness by Consumer Interviewing

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Research article

First published 1942-4

Techniques of Appraising Brand Preference and Brand Consciousness by Consumer Interviewing

Harry Deane Wolfe

Journal of Marketing

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

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Research article

First published 2012-11

An Empirical Investigation of the Relationship between Personality Traits,Prestige Sensitivity,and Fashion Consciousness of Generation Y in Australia

Riza Casidy

Australasian Marketing Journal

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

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Research article

First published 2001-1

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk

Journal of Marketing

Select article: The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

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