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Research article

First published 2021-6

News on Facebook: How Facebook and Newspapers Build Mutual Brand Loyalty Through Audience Engagement

Victoria Y. Chen, Paromita Pain

Journalism & Mass Communication Quarterly

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Research article

First published 2012-1

Cutting Edge Research: To Build Predictive Price‐Volume Model Quantitative Research & Analytics (with an example of Indian Tyre Industry)

Dhruv Bhardwaj, Dwip Ratan Das, Mohan Krishnan [...]

Metamorphosis: A Journal of Management Research

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Research article

First published 2017-6

Ritualization: A Strategic Tool to Position Brands in International Markets

Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Journal of International Marketing

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Research article

First published 2018-11

Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö,Sweden

Ida Andersson, Laura James

Urban Studies

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Research article

First published 2009-5

The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships

Suraj Commuri

Journal of Marketing

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Research article

First published 2024-12

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement

Johannes Berendt, Sebastian Uhrich, Abhishek Borah [...]

Journal of Marketing Research

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Research article

First published 2006-08

The Impact of Sponsor Fit on Brand Equity

Karen L. Becker-Olsen, Ronald Paul Hill

Journal of Service Research

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Other

First published 2009-03

Integrating brand,retailer and end-customer perspectives

Mark Glynn

Marketing Theory

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Research article

First published 2016-6

Exploring the Relationship between Employer Branding and Employee Retention

Karnica Tanwar, Asha Prasad

Global Business Review

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Research article

First published 2023-02

Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernandez-Robin [...]

Cyberpsychology,Behavior,and Social Networking

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