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Articles (302)

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1-10 of 302 results for brand competence

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Select article: The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

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Research article

First published 1998-5

The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

Yae Sock Roh

Journal of Hospitality & Tourism Research

Select article: Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

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Research article

First published 2015-02

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Select article: Multivariate Analysis of Sales Responses of Competing Brands to Advertising

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Research article

First published 1972-5

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

Neil E. Beckwith

Journal of Marketing Research

Select article: Effects of Context and Part-Category Cues on Recall of Competing Brands

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Research article

First published 1985-8

Effects of Context and Part-Category Cues on Recall of Competing Brands

Joseph W. Alba, Amitava Chattopadhyay

Journal of Marketing Research

Select article: Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

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Research article

First published 2009-8

Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

Ramkumar Janakiraman, Catarina Sismeiro, Shantanu Dutta

Journal of Marketing Research

Select article: Relational,interactive service innovation: building branding competence

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First published 2010-6

Relational,interactive service innovation: building branding competence

Sue Vaux Halliday, Paul Trott

Marketing Theory

Select article: Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

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Research article

First published 2026

Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

Yangyang Xie, Suresh P Sethi, Lijun Ma [...]

Production and Operations Management

Select article: How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

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Research article

First published 2019-6

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Shintaro Sato, Yong Jae Ko, Yonghwan Chang [...]

Communication & Sport

Select article: Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

Select article: Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices

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Research article

First published 2026

Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices

Yamna Khan, Saima Munawar, Irfan Hameed

Global Business Review

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