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Research article

First published 2012-4

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality

Tom Meyvis, Kelly Goldsmith, Ravi Dhar

Journal of Marketing Research

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

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Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2016-5

A Comparison of the Performance of Brand-Affiliated and Unaffiliated Hotel Properties

Steven A. Carvell, Linda Canina, Michael C. Sturman

Cornell Hospitality Quarterly

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Research article

First published 2001

Comparison of Four Brands of Superpave Gyratory Compactors

John Hinrichsen

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2009-08

Laparoscopic Scissors: A Subjective and Objective Comparison of Three Brands

Jonathan D. Harper, Heather Figueroa, Kamyar Ebrahimi [...]

Journal of Endourology

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Other

First published 2010-11

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

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Other

First published 2004-1

National and International Differences in the Prices of Branded and Unbranded Medicines

Giovanni Tafuri, Andrew Creese, Valerio Reggi

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 1996-11

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Sachin Gupta, Pradeep Chintagunta, Anil Kaul [...]

Journal of Marketing Research

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