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Research article

First published 2022-2

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Hung Trong Hoang

Australasian Marketing Journal

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Research article

First published 2013-9

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

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Research article

First published 2019-8

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

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Research article

First published 2020-6

Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

Prabhjot Kaur, Keshav Malhotra, Sanjeev K. Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

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Research article

First published 2019-2

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Linda D. Hollebeek, Keith Macky

Journal of Interactive Marketing

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Research article

First published 2025

Employee ambassadorship: Scale development and validation

Marthe Rys, Greet Van Hoye, Eveline Schollaert [...]

German Journal of Human Resource Management: Zeitschrift für Personalforschung

Search results

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Employee ambassadorship: Scale development and validation