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Research article

First published 2007-12

Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

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Research article

First published 1985-12

Brand Choice Modeling: Identifying a Brands Optimal Positioning

Thomas R. Schori, H. Lee Meadow

Psychological Reports

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Research article

First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

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Research article

First published 1990-8

A Price Expectations Model of Customer Brand Choice

Manohar U. Kalwani, Chi Kin Yim, Heikki J. Rinne [...]

Journal of Marketing Research

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Research article

First published 1970-8

A New Method for Evaluating Stochastic Models of Brand Choice

David A. Aaker

Journal of Marketing Research

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Research article

First published 1992-5

Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin, Sunil Gupta

Journal of Marketing Research

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Research article

First published 1979-5

Application of a Composite Stochastic Model of Brand Choice

Moshe Givon, Dan Horsky

Journal of Marketing Research

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Research article

First published 2004-5

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev

Journal of Marketing Research

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Research article

First published 1984-9

Stochastic Panel-Data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice

N Wrigley, R Dunn

Environment and Planning A: Economy and Space

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