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1-10 of 990 results for brand change

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Select article: Transformative city branding for policy change: The case of Seoul’s participatory branding

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Research article

First published 2018-3

Transformative city branding for policy change: The case of Seoul’s participatory branding

Yu-Min Joo, Bokyong Seo

Environment and Planning C: Politics and Space

Select article: Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

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Research article

First published 2021-5

Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Isabella Blengini, Prashant Das

Cornell Hospitality Quarterly

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

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Research article

First published 2021-11

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

Holly Cooper, Bill Merrilees, Dale Miller

Australasian Marketing Journal

Select article: An Experimental Investigation of Attitude Change and Choice of a New Brand

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Research article

First published 1974-2

An Experimental Investigation of Attitude Change and Choice of a New Brand

James L. Ginter

Journal of Marketing Research

Select article: Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

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Note

First published 1988-11

Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison

Journal of Marketing Research

Select article: Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

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Research article

First published 2021-11

Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

Lenna V. Shulga

Cornell Hospitality Quarterly

Select article: Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

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Research article

First published 2007-05

Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

Alan J. Richardson, D.G. Brian Jones

Accounting History

Select article: Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination

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Research article

First published 2020-3

Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination

James Du, Christopher M. McLeod, Jeffrey D. James

Sport Marketing Quarterly

Select article: Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

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Research article

First published 2018-12

Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

Sokiente W. Dagogo-Jack, Mark R. Forehand

Journal of Marketing Research

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