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Select article: Exploration of Apparel Brand Knowledge

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Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

Select article: Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

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Research article

First published 2000-05

Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

Michel Laroche, H. G. Parsa

Journal of Hospitality & Tourism Research

Select article: When does product brand matter to children?

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Research article

First published 2019-7

When does product brand matter to children?

Fei Wang, Shu Li

International Journal of Market Research

Select article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

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Research article

First published 2023-11

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner [...]

Journal of Marketing

Select article: An Integrated Model of Category Demand and Brand Choice

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Research article

First published 1998-7

An Integrated Model of Category Demand and Brand Choice

George Baltas

International Journal of Market Research

Select article: Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

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Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

Select article: An Investigation of Variation in Brand Growth and Decline across Categories

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Research article

First published 2015

An Investigation of Variation in Brand Growth and Decline across Categories

Giang Tue Trinh, Zachary William Anesbury

International Journal of Market Research

Select article: The duality of social self-categorization in consumption

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Research article

First published 2019-5

The duality of social self-categorization in consumption

Paolo Totaro, Thais Alves Marinho

Journal of Consumer Culture

Select article: Local Branding in a Foreign Product Category in an Emerging Market

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Research article

First published 2005-12

Local Branding in a Foreign Product Category in an Emerging Market

Giana M. Eckhardt

Journal of International Marketing

Select article: Adolescents: Involvement in Product Categories and Attitude toward Brands

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Research article

First published 2008-6

Adolescents: Involvement in Product Categories and Attitude toward Brands

Christian Derbaix, Émerence Leheut

Recherche et Applications en Marketing (English Edition)

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