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Articles (80)

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1-10 of 80 results for brand awareness/association

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Select article: Exploration of Apparel Brand Knowledge

Retricted access

Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

Select article: Model of Brand Salience of Consumer Skincare Soap Products

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Research article

First published 2019-12

Model of Brand Salience of Consumer Skincare Soap Products

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

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Research article

First published 2019-6

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Mohammad Shariq

Jindal Management Journal

Select article: An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

Select article: Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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Research article

First published 2009-11

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco

Journal of Marketing

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

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Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

Select article: Brand Equity Analysis to Increase Health Care Utilization

Open access

Research article

First published 2020-7

Brand Equity Analysis to Increase Health Care Utilization

Ernawaty Ernawaty, Wardhani K Kendra, Stefanus Supriyanto [...]

Journal of Public Health Research

Select article: Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

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Research article

First published 2016-10

Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

Pankaj Kumar Singh, J. K. Pattanayak

Global Business Review

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