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1-5 of 5 results for brand aura

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Select article: World of origin: The contagious ingredient of monastic products

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Research article

First published 2023-9

World of origin: The contagious ingredient of monastic products

Marie-Catherine Paquier, Sophie Morin-Delerm, Fabien Pecot

Marketing Theory

Select article: Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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Research article

First published 2003-7

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Stephen Brown, Robert V. Kozinets, John F. Sherry

Journal of Marketing

Select article: Emotional Connections to Objects as Shown through Collecting Behaviour: The Role of Ardour

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Research article

First published 2014-11

Emotional Connections to Objects as Shown through Collecting Behaviour: The Role of Ardour

Lydia Zonneveld, Sergio Biggemann

Australasian Marketing Journal

Select article: Authenticity is Contagious: Brand Essence and the Original Source of Production

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First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

Select article: Understanding Screen Franchising

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Research article

First published 2015-8

Understanding Screen Franchising

Albert Moran

Media International Australia

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