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1-10 of 481 results for brand attributes

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Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

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Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

Select article: News brand attribution in distributed environments: Do people know where they get their news?

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Research article

First published 2019-3

News brand attribution in distributed environments: Do people know where they get their news?

Antonis Kalogeropoulos, Richard Fletcher, Rasmus Kleis Nielsen

New Media & Society

Select article: The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

Select article: Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

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Research article

First published 2025-5

Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal,Attribution,and Psychological Reactance

Hyejo Hailey Shin, Vincent Wing Sun Tung, Miyoung Jeong

Journal of Hospitality & Tourism Research

Select article: The Reciprocal Effects of Brand Equity and Trivial Attributes

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Research article

First published 2003-5

The Reciprocal Effects of Brand Equity and Trivial Attributes

Susan M. Broniarczyk, Andrew D. Gershoff

Journal of Marketing Research

Select article: Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

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Research article

First published 2001-11

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

William R. Dillon, Thomas J. Madden, Amna Kirmani [...]

Journal of Marketing Research

Select article: The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy,Product Experience,and Attribute-Relationship Schemata

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Research article

First published 2001-07

The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy,Product Experience,and Attribute-Relationship Schemata

Kevin Mason, Thomas Jensen, Scot Burton [...]

Journal of the Academy of Marketing Science

Select article: The Financial Value Impact of Perceptual Brand Attributes

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Research article

First published 2008-2

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson

Journal of Marketing Research

Select article: Effects of Retrieval Practice on Consumer Memory for Brand Attributes

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Research article

First published 2007-8

Effects of Retrieval Practice on Consumer Memory for Brand Attributes

Andrew Parker And, Neil Dagnall

Psychological Reports

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