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Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2018-3

Brand Attachment,Tour Leader Attachment,and Behavioral Intentions of Tourists

Chang-Hua Yen, Chien-Yu Chen, Jui-Chang Cheng [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025-10

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

Namrata, Yadvinder Parmar

Global Business Review

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Research article

First published 2010-11

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. Macinnis, Joseph Priester [...]

Journal of Marketing

Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

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Research article

First published 2020-3

Effects of emotions and brand personality on consumer commitment,via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2023-2

Specificity of CSR Ties That (Un)Bind Brand Attachment

Fernanda M. Romano, Alua Devine, Liudmila Tarabashkina [...]

Australasian Marketing Journal

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

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