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1-10 of 96 results for brand association framework

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Select article: Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption

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Research article

First published 2023-9

Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption

Galen T. Trail, Priscila Alfaro-Barrantes, Yukyoum Kim

Sport Marketing Quarterly

Select article: Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

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First published 2024-4

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Christine Moorman, Alina Sorescu, Nader T. Tavassoli

Journal of Marketing Research

Select article: Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

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First published 2016-10

Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

Pankaj Kumar Singh, J. K. Pattanayak

Global Business Review

Select article: Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

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First published 2017-7

Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

Namrata Sandhu

Business Perspectives and Research

Select article: Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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First published 2009-11

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco

Journal of Marketing

Select article: Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

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First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

Select article: An Examination of Selected Marketing Mix Elements and Brand Equity

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First published 2000-04

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Select article: Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

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Research article

First published 2016-9

Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

Stéphane Salgado, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

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