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Research article

First published 2007-03

Generic and Branded Drugs for the Treatment of People Living With HIV/AIDS

John A. Bartlett, Eva P. Muro

Journal of the International Association of Providers of AIDS Care (JIAPAC)

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Article commentary

First published 2019-3

Eclipsed by the halo: ‘Helping’ brands through dissociation

Lisa Ann Richey

Dialogues in Human Geography

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Research article

First published 1997-2

An Aid in Selecting the Brand,Size and Other Strategic Choices for a Hotel

Richard C. Morey, David A. Dittman

Journal of Hospitality & Tourism Research

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Book review

First published 2017-3

Lisa Ann Richey and Stefano Ponte,Brand Aid: Shopping Well to Save the World

David Storey

Journal of Consumer Culture

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Book review

First published 2013-4

Book Review: Richey,L.A. and Ponte,S. 2011: Brand aid: Shopping well to save the world

Edward R. Carr

Progress in Development Studies

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

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Research article

First published 2013-11

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga N. Ho-Dac, Stephen J. Carson, William L. Moore

Journal of Marketing

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Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

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Research article

First published 2026-1-06

Ideological Differences in Response to Brand Failure: The Moderating Role of Political Conservatism in Perceived Movement Cues

Laura Boman, Ganga Urumutta Hewage, Sarah Lefebvre

International Journal of Market Research

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

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