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Research article

First published 2021-3

Factors’ Affect on the Viettel Corporation Brand,Vietnam

Binh Ngo Xuan, Ngoc Nguyen Thi, Thuy Truong Thi [...]

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2008-12

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen

Journal of International Marketing

Open access

Research article

First published 2016-1

Affective Commitment to the Employer Brand: Development and Validation of a Scale

Susana Fernandez-Lores, Diana Gavilan, Maria Avello [...]

BRQ Business Research Quarterly

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

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Research article

First published 2012-9

Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

Rita Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2001-4

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook

Journal of Marketing

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Research article

First published 2025

Affective Atmospheres in Theme Parks: Exploring the Relationships Among Ritual,Aesthetic,Sensory Factors,and Brand Love

Yi Hu, Huawen Shen, Daisy X. F. Fan

Journal of Travel Research

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Research article

First published 1993-10

The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

Karen A. Machleit, Chris T. Allen, Thomas J. Madden

Journal of Marketing

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Research article

First published 2005-11

Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations

Catherine W.M. Yeung, Robert S. Wyer

Journal of Marketing Research

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Research article

First published 1985-5

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Meryl Paula Gardner

Journal of Marketing Research

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