You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (423)

Journals (0)

1-10 of 423 results for brand adoption

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Brand Adoption by BoP Retailers

Retricted access

Research article

First published 2024-12

Brand Adoption by BoP Retailers

Piyush Kumar Sinha, Saurabh Rawal, Aakriti Sinha

International Journal of Rural Management

Select article: Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Retricted access

Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Select article: Organisational Roles and AI Adoption in Brand Communication

Retricted access

Research article

First published 2026

Organisational Roles and AI Adoption in Brand Communication

Bhole Nath Thakur, D. Saravanan

The Indian Economic Journal

Select article: Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Retricted access

Research article

First published 2022-3

Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Journalism & Mass Communication Quarterly

Select article: Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and across Technology Generations

Retricted access

Research article

First published 2014-2

Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and across Technology Generations

Shun Yin Lam, Venkatesh Shankar

Journal of Interactive Marketing

Select article: Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

Retricted access

Research article

First published 2016-9

Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

Christian Nedu Osakwe, Miloslava Chovancová, Monica Agu

Information Development

Select article: Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Retricted access

Research article

First published 2025-12

Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Priyanka Anand, Manjari Agarwal

Metamorphosis: A Journal of Management Research

Select article: Inducing Multiline Salespeople to Adopt House Brands

Retricted access

Research article

First published 1995-4

Inducing Multiline Salespeople to Adopt House Brands

Erin Anderson, Thomas S. Robertson

Journal of Marketing

Select article: The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Retricted access

Research article

First published 2015-8

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse

Journal of Interactive Marketing

Select article: Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

Retricted access

Research article

First published 2025-10

Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

Ka Leong Chong

Tourism and Hospitality Research

1
2
3
•••
43
10 / page

Article type

Publication date

Subjects

Access