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1-10 of 343 results for brand India

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Select article: Brand Extensions for India Post into Banking: An Empirical Study

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Research article

First published 2012-7

Brand Extensions for India Post into Banking: An Empirical Study

Dr. Dhananjay Bapat

Paradigm: A Management Research Journal

Select article: Incredible India in a global age: The cultural politics of image branding in tourism

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Research article

First published 2013-4

Incredible India in a global age: The cultural politics of image branding in tourism

David Geary

Tourist Studies

Select article: The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India

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Research article

First published 2021-11

The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India

Vishal Narayan, Shreya Kankanhalli

Journal of Marketing

Select article: Playing Cricket: India’s Soft Power,Nation Branding and Future Prospects

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Research article

First published 2024-6

Playing Cricket: India’s Soft Power,Nation Branding and Future Prospects

Suman Kumar Das, Akhil Chandra Borah, Shovit Mallick

India Quarterly: A Journal of International Affairs

Select article: Role of FDI in Multi-brand Retail Trade in India and its Implications

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Research article

First published 2012-12

Role of FDI in Multi-brand Retail Trade in India and its Implications

Sukhpal Singh

Review of Market Integration

Select article: Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

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Research article

First published 2019-11

Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

Mitesh Jayswal, Puja Vora

Journal of Creative Communications

Select article: Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

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Research article

First published 2018-12

Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

Vibhuti Tripathi, Pooja Rastogi, Suresh Kumar

Global Business Review

Select article: Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

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Research article

First published 2015-3

Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

Harleen Kaur, Ajay Pandit

Vision: The Journal of Business Perspective

Select article: Consumer Perception of Brand Personality: An Empirical Evidence from India

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Research article

First published 2016-4

Consumer Perception of Brand Personality: An Empirical Evidence from India

Kavita Srivastava, Narendra K. Sharma

Global Business Review

Select article: FDI Policy in India: With Special Reference to the Multi-Brand Retail FDI Policy

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Research article

First published 2022-3

FDI Policy in India: With Special Reference to the Multi-Brand Retail FDI Policy

Paromita Chakraborty

Indian Journal of Public Administration

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