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Articles (211)

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1-10 of 211 results for brand/product choice

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Select article: The Effect of New Product Features on Brand Choice

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Research article

First published 1996-2

The Effect of New Product Features on Brand Choice

Stephen M. Nowlis, Itamar Simonson

Journal of Marketing Research

Select article: Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

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Research article

First published 2009-12

Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

Heejung S. Kim, Aimee Drolet

Personality and Social Psychology Bulletin

Select article: Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

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Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

Select article: How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories

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Research article

First published 2024-2

How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories

Geoffrey Fisher, Kaitlin Woolley

Journal of Marketing Research

Select article: The Effect of Hyperchoice on the Consumer and the Moderating Effect of the Brand: An Application in the Jewelry Market

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Research article

First published 2007-12

The Effect of Hyperchoice on the Consumer and the Moderating Effect of the Brand: An Application in the Jewelry Market

Fabrice Larceneux, Sophie Rieunier, André Fady

Recherche et Applications en Marketing (English Edition)

Select article: Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

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Research article

First published 2009-8

Perception Spillovers across Competing Brands: A Disaggregate Model of how and When

Ramkumar Janakiraman, Catarina Sismeiro, Shantanu Dutta

Journal of Marketing Research

Select article: Price Promotion for Emotional Impact

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Research article

First published 2014-7

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht

Journal of Marketing

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Select article: An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands

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Research article

First published 1984-03

An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands

Susan E. Holland

Journal of the Academy of Marketing Science

Select article: Predecisional Distortion of Product Information

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Research article

First published 1998-11

Predecisional Distortion of Product Information

J. Edward Russo, Margaret G. Meloy, Victoria Husted Medvec

Journal of Marketing Research

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