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Select article: The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

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Research article

First published 2011-2

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Arul Mishra, Himanshu Mishra

Journal of Marketing Research

Select article: When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

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Research article

First published 2012-7

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros [...]

Journal of Marketing

Select article: Consumers’ Perceptions of Deal Presentations for Green Products

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Research article

First published 2022-11

Consumers’ Perceptions of Deal Presentations for Green Products

Avinash Tripathi, Neeraj Pandey

Australasian Marketing Journal

Select article: Software Reviews : DATAPLEX: THE COMPLETE DATA HANDLER Reviewed by G. David Garson,North Carolina State University Publisher: Tools and Techniques,Inc.,1620 W. 12th St.,Austin,TX 78703 (telephone: 512-482-0824) Year of Publication: 1988 Version Reviewed: 2.0

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Review article

First published 1989-07

Software Reviews : DATAPLEX: THE COMPLETE DATA HANDLER Reviewed by G. David Garson,North Carolina State University Publisher: Tools and Techniques,Inc.,1620 W. 12th St.,Austin,TX 78703 (telephone: 512-482-0824) Year of Publication: 1988 Version Reviewed: 2.0

Social Science Computer Review

Select article: Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

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Research article

First published 2005-10

Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

Preeta Hemang Vyas

Vikalpa: The Journal for Decision Makers

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