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Research article

First published 2024-4

Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space

Kristian Hogans, Jewon Lyu

Clothing and Textiles Research Journal

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Research article

First published 2026-3-18

Diversity or Authenticity? How Black Consumers Perceive Fashion Representation

Aurore Bardey, Amunkaké Titiana, Dion Terrelonge [...]

International Journal of Market Research

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Research article

First published 1976-11

White and Black Consumer Sales Response to Black Models

Paul J. Solomon, Ronald F. Bush, Joseph F. Hair

Journal of Marketing Research

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Research article

First published 1987-1

Consumer Demand by Black Americans

Donald J. Milley

The Review of Black Political Economy

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Research article

First published 1998-9

Ten Strategies to Employ When Marketing Sport to Black Consumers

Ketra L Armstrong

Sport Marketing Quarterly

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Research article

First published 1979-8

Consumers’ Level of Prejudice and Response to Black Models in Advertisements

Ronald F. Bush, Joseph F. Hair, Paul J. Solomon

Journal of Marketing Research

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Research article

First published 2020-2

“Shopping while Black”: Black consumers’ management of racial stigma and racial profiling in retail settings

Cassi Pittman

Journal of Consumer Culture

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Research article

First published 1995-6

Consumer Discrimination,Duopoly,and Black Firm Entry: The Welfare Effect of Subsidies

Gregory N. Price

The Review of Black Political Economy

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Research article

First published 1970-7

Black Consumer Reactions to “Integrated” Advertising: An Exploratory Study

John W. Gould, Norman B. Sigband, Cyril E. Zoerner

Journal of Marketing

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Research article

First published 1973-4

Black Consumer Perceptions of Food Store Attributes

Gerald E. Hills, Donald H. Granbois, James M. Patterson

Journal of Marketing

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