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Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Open access

Research article

First published 2025

Optimal Bidding,Allocation,and Budget Spending for a Demand-Side Platform With Generic Auctions

Paul Grigas, Alfonso Lobos, Zheng Wen [...]

Production and Operations Management

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Research article

First published 2020-1

A new optimization layer for real-time bidding advertising campaigns

Gianluca Micchi, Saeid Soheily Khah, Jacob Turner

Intelligent Data Analysis: An International Journal

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Research article

First published 2009-11

Optimal Reserve Prices in Name‐Your‐Own‐Price Auctions with Bidding and Channel Options

Gangshu (George) Cai, Xiuli Chao, Jianbin Li

Production and Operations Management

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Research article

First published 2017-06

Auction Schemes,Bidding Strategies and the Cost-Optimal Level of Promoting Renewable Electricity in Germany

Andreas Voss, Reinhard Madlener

The Energy Journal

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Research article

First published 2006

Algorithm for Optimal Bid Packaging for Competitive Contracting in Public Transit

M. Sabbir U. Chowdhury, Isam A. Kaysi, Amer Shalaby

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2021-12-16

Multi-armed bandits for bid shading in first-price real-time bidding auctions

Tuomo Tilli, Leonardo Espinosa-Leal

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2020-2

A joint approach for strategic bidding of a microgrid in energy and spinning reserve markets

Gabriella Ferruzzi, Giorgio Graditi, Federico Rossi

Energy & Environment

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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

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Research article

First published 2015-07

Up Then Down: Bid‐Price Trends in Revenue Management

Zhan Pang, Oded Berman, Ming Hu

Production and Operations Management

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