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Research article

First published 2005-07

Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Eric J. Arnould, Jakki J. Mohr

Journal of the Academy of Marketing Science

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Research article

First published 2015-12

Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach

Souleïmane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of International Marketing

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Research article

First published 2014-6

Toward Sustainability: Public Policy,Global Social Innovations for Base-of-the-Pyramid Markets,and Demarketing for a Better World

Rajan Varadarajan

Journal of International Marketing

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Research article

First published 2021-02

Managing Cellphone Services for Customer Satisfaction: Evidence from the Base‐of‐the‐Pyramid Markets

Jiban Khuntia, Raveesh Mayya, Sunil Mithas [...]

Production and Operations Management

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Research article

First published 2024-8

Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach

Satyam, Rajesh K. Aithal

Journal of Marketing Education

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Research article

First published 2010-5

The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances

Justin W. Webb, Geoffrey M. Kistruck, R. Duane Ireland [...]

Entrepreneurship Theory and Practice

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Research article

First published 2011-5

Microfranchising in Base–of–the–Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

Geoffrey M. Kistruck, Justin W. Webb, Christopher J. Sutter [...]

Entrepreneurship Theory and Practice

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Research article

First published 2013-9

What have markets ever done for the poor?

Luis Araujo

Marketing Theory

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Research article

First published 2023-3

What drug to buy? generic brand substitution in base of the pyramid markets: Evidence from Ghana

Joseph Darmoe, Kenneth Ofori-Boateng

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2018-11

Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers

Souleimane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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