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Select article: The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Retricted access

Research article

First published 2023-10

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Johann Melzner, Priya Raghubir

Journal of Marketing Research

Select article: Cognition of Fundamental Concepts in Geometry

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Research article

First published 1994-6

Cognition of Fundamental Concepts in Geometry

Mian Muhammad Yusuf

Journal of Educational Computing Research

Select article: An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

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