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Research article

First published 2023-9

The Global/Local Product Attribute: Decomposition,Trivialization,and Price Trade-Offs in Emerging and Developed Markets

Vasileios Davvetas, Christina Sichtmann, Charalampos (Babis) Saridakis [...]

Journal of International Marketing

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Review article

First published 2011-10

Consumer Trade-Off Analysis and Market Share Estimation for Selected Socially Responsible Product Attributes for Cotton Apparel

Pamela S. Norum, Jung E. Ha-Brookshire

Clothing and Textiles Research Journal

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Research article

First published 2011-2

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects

Uzma Khan, Meng Zhu, Ajay Kalra

Journal of Marketing Research

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Research article

First published 1999-5

Emotional Trade-Off Difficulty and Choice

Mary Frances Luce, John W. Payne, James R. Bettman

Journal of Marketing Research

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Research article

First published 2000-10

Balancing Competing Principles of Environmental Equity

Giles Atkinson, Fernando Machado, Susana Mourato

Environment and Planning A: Economy and Space

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Research article

First published 2014-1

Examination of Attributes and Value of Ecologically Friendly Route Choices

Kanok Boriboonsomsin, Joseph Dean, Matthew Barth

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1988-09

Experimentation and Knowledge

RICHARD O. MASON

Science Communication

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Research article

First published 1977-5

Place Attributes in a Migration Decision Context

Susan O Gustavus, L A Brown

Environment and Planning A: Economy and Space

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Research article

First published 1979-9

Componential Segmentation in the Analysis of Consumer Trade-Offs

Paul E. Green, Wayne S. DeSarbo

Journal of Marketing

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Research article

First published 2001-04

Preferences for Fractures and Other Glucocorticoid-Associated Adverse Effects among Rheumatoid Arthritis Patients

Linda A. Merlino, Indranil Bagchi, Thomas N. Taylor [...]

Medical Decision Making

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