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Articles (19)

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1-10 of 19 results for attitudinal brand loyalty

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Select article: Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

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Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Select article: Exploring a Functional Approach to Attitudinal Brand Loyalty

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Research article

First published 2013-2

Exploring a Functional Approach to Attitudinal Brand Loyalty

Rebekah Russell-Bennett, Charmine E.J. Härtel, Steve Worthington

Australasian Marketing Journal

Select article: A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

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First published 2003-11

A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

Ki-Joon Back, Sara C. Parks

Journal of Hospitality & Tourism Research

Select article: An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

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Research article

First published 2009-02

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Jin-Soo Lee, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

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Research article

First published 2010-2

Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

Charmine E.J. Härtel, Rebekah Russell-Bennett

Australasian Marketing Journal

Select article: The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

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Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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Research article

First published 2001-4

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook

Journal of Marketing

Select article: Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

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Research article

First published 2010-8

Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

Xiang Li

Journal of Travel Research

Select article: Examining the Antecedents of Brand Loyalty from an Investment Model Perspective

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Research article

First published 2008-08

Examining the Antecedents of Brand Loyalty from an Investment Model Perspective

Xiang (Robert) Li, James F. Petrick

Journal of Travel Research

Select article: Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

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Research article

First published 2013-9

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins, Leona Tam

Journal of Marketing

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