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1-10 of 94 results for attitudes toward sponsors

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Select article: The Impact of CSR-CSI Domain Overlap on Attitude toward the Sponsor

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Research article

First published 2022-3

The Impact of CSR-CSI Domain Overlap on Attitude toward the Sponsor

Taeahn Kang, Hirotaka Matsuoka

Sport Marketing Quarterly

Select article: The Effects of Attitudes toward Commercialization on College Students’ Purchasing Intentions of Sponsors’ Products

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Research article

First published 2005-9

The Effects of Attitudes toward Commercialization on College Students’ Purchasing Intentions of Sponsors’ Products

Zhu Zhang, Doyeon Won, Donna L. Pastore

Sport Marketing Quarterly

Select article: Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Select article: Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

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First published 2023-6

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

Select article: The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms

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Research article

First published 2021-5

The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms

Dean V. Bairn, Levon Goukasian, Marilyn B. Misch

International Journal of Sport Finance

Select article: Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

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Research article

First published 2018-9

Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

Rui Biscaia, Claudio Rocha

Sport Marketing Quarterly

Select article: Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

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Research article

First published 2013-6

Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

Angeline G. Close, Russell Lacey

Sport Marketing Quarterly

Select article: Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

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First published 2018-12

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

Select article: Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

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First published 2008-6

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas

Sport Marketing Quarterly

Select article: Determinants of Sports Sponsorship Response

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Research article

First published 2000-04

Determinants of Sports Sponsorship Response

Richard Speed, Peter Thompson

Journal of the Academy of Marketing Science

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