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Research article

First published 2021-9

Measuring attitude toward the ad: A test of using arbitrary scales and “ p < .05” criterion

Cong Li, Khudejah Ali

International Journal of Market Research

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Research article

First published 1985-5

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Meryl Paula Gardner

Journal of Marketing Research

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Research article

First published 1990-5

The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look

Banwari Mittal

Journal of Marketing Research

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Research article

First published 2022-2

Measuring adolescent attitudes towards dementia: The revalidation and refinement of the A-ADS

Nicolas Farina, Alys W Griffiths, Laura J Hughes [...]

Journal of Health Psychology

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Research article

First published 1989-4

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott B. MacKenzie, Richard J. Lutz

Journal of Marketing

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Note

First published 1990-2

The Mediating Role of Attitude toward the Ad: Some Additional Evidence

Pamela M. Homer

Journal of Marketing Research

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Research article

First published 2009-3

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam Limbu, Ivonne M. Torres

Journal of Health and Human Services Administration

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Research article

First published 1986-5

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott B. MacKenzie, Richard J. Lutz, George E. Belch

Journal of Marketing Research

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Research article

First published 2014-9

Dual Attitudes toward the Model’s Race in Advertising

Eunsun Lee, Steven M. Edwards, Carrie La Ferle

Journal of Black Studies

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Research article

First published 1988-8

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible

Journal of Marketing Research

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