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1-10 of 366 results for attitude toward advertising

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Select article: Are we measuring the same attitude? Understanding media effects on attitude towards advertising

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First published 2007-12

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

Soo Jiuan Tan, Lily Chia

Marketing Theory

Select article: Dual Attitudes toward the Model’s Race in Advertising

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Research article

First published 2014-9

Dual Attitudes toward the Model’s Race in Advertising

Eunsun Lee, Steven M. Edwards, Carrie La Ferle

Journal of Black Studies

Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

Select article: Maternal Attitude towards TV Advertising in India

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Research article

First published 2014-5

Maternal Attitude towards TV Advertising in India

Raghbir Singh, Pavleen Kaur

Management and Labour Studies

Select article: Attitudes toward Advertisements of the Older Adults

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Research article

First published 2010-4

Attitudes toward Advertisements of the Older Adults

M. Estrada, M. A. Moliner, J. Sánchez

The International Journal of Aging and Human Development

Select article: Meta-Analyses of Attitudes toward Advertising by Professionals

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Research article

First published 1988-7

Meta-Analyses of Attitudes toward Advertising by Professionals

Robert E. Hite, Cynthia Fraser

Journal of Marketing

Select article: Marketing Student Attitudes toward Advertising: Implications for Marketing Education

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Research article

First published 1984-08

Marketing Student Attitudes toward Advertising: Implications for Marketing Education

Alan J. Dubinsky, Paul J. Hensel

Journal of Marketing Education

Select article: Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: Survey of Internet users’ attitudes toward Internet advertising

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Research article

First published 1999-5

Survey of Internet users’ attitudes toward Internet advertising

Ann E. Schlosser, Sharon Shavitt, Alaina Kanfer

Journal of Interactive Marketing

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