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Articles (105)

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1-10 of 105 results for athletic endorsement

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Select article: The Impact of Gender Expression on Female Athlete Endorser Effectiveness

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Research article

First published 2018-12

The Impact of Gender Expression on Female Athlete Endorser Effectiveness

Heidi M. Parker, Michael T. Mudrick, Janet S. Fink

Sport Marketing Quarterly

Select article: Political activism,racial identity and the commercial endorsement of athletes

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Research article

First published 2012-12

Political activism,racial identity and the commercial endorsement of athletes

George B Cunningham, Michael R Regan

International Review for the Sociology of Sport

Select article: The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

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Research article

First published 2023-9

The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Eric Nichols, Stephen Shapiro

Sport Marketing Quarterly

Select article: The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

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Research article

First published 2020-12

The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

Daehwan Kim, Yong Jae Ko, Joon Sung Lee [...]

Sport Marketing Quarterly

Select article: Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

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Research article

First published 2020-8

Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

Bumsoo Park, Sanghyun Park, Andrew C. Billings

Communication & Sport

Select article: Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

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Research article

First published 2023-8

Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

Glenna Read, Kenon Brown

Communication & Sport

Select article: Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation

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Research article

First published 2022-6

Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation

Glenna L. Read, Jihoon Kim, Yen-I Lee [...]

Sport Marketing Quarterly

Select article: Managing Athlete Endorser Image: The Effect of Endorsed Product

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Research article

First published 2001-3

Managing Athlete Endorser Image: The Effect of Endorsed Product

Brian D. Till

Sport Marketing Quarterly

Select article: How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

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Research article

First published 2019-6

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Shintaro Sato, Yong Jae Ko, Yonghwan Chang [...]

Communication & Sport

Select article: Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator

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Research article

First published 2019-6

Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator

Soojung Kim, Tanja Eisenschmid, Sarah Cavanah

Communication & Sport

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