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Articles (17)

Journals (0)

1-10 of 17 results for athlete celebrity endorsers

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Select article: Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator

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Research article

First published 2019-6

Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator

Soojung Kim, Tanja Eisenschmid, Sarah Cavanah

Communication & Sport

Select article: Celebrity Athlete Endorsement: An Overview of the Key Theoretical Issues

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Research article

First published 1998-6

Celebrity Athlete Endorsement: An Overview of the Key Theoretical Issues

Christine M. Brooks, Kellee K. Harris

Sport Marketing Quarterly

Select article: The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

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Research article

First published 2023-9

The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Eric Nichols, Stephen Shapiro

Sport Marketing Quarterly

Select article: The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: A Historic Perspective

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Research article

First published 2000-6

The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: A Historic Perspective

Melinda J. Jones, David W. Schumann

Sport Marketing Quarterly

Select article: To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

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Other

First published 2009-3

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd

Sport Marketing Quarterly

Select article: Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

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Research article

First published 2012-9

Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

Gi-Yong Koo, Brody J. Ruihley, Stephen W. Dittmore

Sport Marketing Quarterly

Select article: Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

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Research article

First published 2008-9

Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

Brad D. Carlson, D. Todd Donavan

Sport Marketing Quarterly

Select article: Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements

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Research article

First published 2020-6

Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements

Natasha T. Brison, Andrew C. Pickett, Katie M. Brown

Sport Marketing Quarterly

Select article: The use of Sport Celebrities in Advertising: A Replication and Extension

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Research article

First published 2010-9

The use of Sport Celebrities in Advertising: A Replication and Extension

Brody J. Ruihley, Rodney C. Runyan, Karen E. Lear

Sport Marketing Quarterly

Select article: An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

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Research article

First published 2003-6

An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

George Stone, Mathew Joseph, Michael Jones

Sport Marketing Quarterly

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