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Articles (73)

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1-10 of 73 results for assortment variety

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Select article: A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing,Perceived Variety,and Choice

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Research article

First published 2016-10

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing,Perceived Variety,and Choice

Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava [...]

Journal of Marketing Research

Select article: How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

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Research article

First published 2013-10

How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

Yolande Piris

Recherche et Applications en Marketing (English Edition)

Select article: Visual Search in Fashion Retail: Linking Assortment Variety,Search Costs,and Experiential Benefits to Consumer Satisfaction

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Research article

First published 2026-1

Visual Search in Fashion Retail: Linking Assortment Variety,Search Costs,and Experiential Benefits to Consumer Satisfaction

Yui An, Ho Jung Choo

Clothing and Textiles Research Journal

Select article: The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study

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Research article

First published 2010-09

The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study

Zeynep Ton, Ananth Raman

Production and Operations Management

Select article: Joint Stocking and Product Offer Decisions Under the Multinomial Logit Model

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Research article

First published 2013-09

Joint Stocking and Product Offer Decisions Under the Multinomial Logit Model

Huseyin Topaloglu

Production and Operations Management

Select article: Comment réduire la taille d’un assortiment sans affecter la perception de la variété ? Une étude des effets isolés de la largeur et de la profondeur d’un assortiment

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Research article

First published 2013-9

Comment réduire la taille d’un assortiment sans affecter la perception de la variété ? Une étude des effets isolés de la largeur et de la profondeur d’un assortiment

Yolande Piris

Recherche et Applications en Marketing (French Edition)

Select article: The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

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Research article

First published 2016-9

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Select article: When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns

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Research article

First published 2014-05

When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns

Aydın Alptekinoğlu, Alex Grasas

Production and Operations Management

Select article: A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior among Stockkeeping Units

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Research article

First published 2008-2

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior among Stockkeeping Units

J. Jeffrey Inman, Joonwook Park, Ashish Sinha

Journal of Marketing Research

Select article: Diversity in Marketing System Assortments

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Research article

First published 2015-9

Diversity in Marketing System Assortments

Roger A. Layton, Zhirong Duan

Journal of Macromarketing

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