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Research article

First published 2010-4

Great Expectations?! Assortment Size,Expectations,and Satisfaction

Kristin Diehl, Cait Poynor

Journal of Marketing Research

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Research article

First published 2023-11

Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference

Yang Wang, Xueming Luo, Zhijie Lin

Production and Operations Management

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Research article

First published 2009-6

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Alexander Chernev, Ryan Hamilton

Journal of Marketing Research

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Research article

First published 2012-8

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Maureen Morrin, J. Jeffrey Inman, Susan M. Broniarczyk [...]

Journal of Marketing Research

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Research article

First published 1966-8

People Come in Assorted Sizes

Henry Dreyfuss

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Research article

First published 2023-2

Choice Set Size Shapes Self-Expression

Nathan N. Cheek, Barry Schwartz, Eldar Shafir

Personality and Social Psychology Bulletin

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

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Research article

First published 2017-5

Homophilous Friendship Assortment Based on Personality Traits and Cognitive Ability in Middle Childhood: The Moderating Effect of Peer Network Size

Ville–Juhani Ilmarinen, Mari–Pauliina Vainikainen, Markku Johannes Verkasalo [...]

European Journal of Personality

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Research article

First published 2013-8

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments

Jing Xu, Zixi Jiang, Ravi Dhar

Journal of Marketing Research

Open access

Research article

First published 2024-4

International Cross-Temporal Meta-Analysis of Assortative Mating for Educational Attainment

Sebastian Jensen, Emil Kirkegaard

Evolutionary Psychology

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