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Articles (101)

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1-10 of 101 results for apparel brands

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Select article: Apparel Selection Criteria as Predictors of Brand Orientation

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Research article

First published 1993-09

Apparel Selection Criteria as Predictors of Brand Orientation

Patricia Huddleston, Nancy L. Cassill, Lucy K. Hamilton

Clothing and Textiles Research Journal

Select article: Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

Select article: Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

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Research article

First published 2016-1

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Hongjoo Woo, Byoungho Jin

Clothing and Textiles Research Journal

Select article: Factors Influencing Maintained Markup of National and Private Apparel Brands

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Research article

First published 1999-01

Factors Influencing Maintained Markup of National and Private Apparel Brands

Jane Boyd Thomas, Nancy L. Cassill, David G. Herr

Clothing and Textiles Research Journal

Select article: Exploration of Apparel Brand Knowledge

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Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

Select article: Evolution Patterns of Apparel Brands in Asian Countries

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Research article

First published 2013-1

Evolution Patterns of Apparel Brands in Asian Countries

Byoungho Jin, Parvathi M. Kandagal, Sojin Jung

Clothing and Textiles Research Journal

Select article: Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

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Research article

First published 2010-01

Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan [...]

Clothing and Textiles Research Journal

Select article: Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

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Research article

First published 2008-9

Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

Harry H. Kwon, Hongbum Kim, Michael Mondello

Sport Marketing Quarterly

Select article: Brand Name Awareness and Image Perception of Women's Daytime Apparel

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Research article

First published 1990-12

Brand Name Awareness and Image Perception of Women's Daytime Apparel

Yoon-Hee Kwon

Perceptual and Motor Skills

Select article: Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

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Research article

First published 1994-10

Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

Yoon-Hee Kwon

Perceptual and Motor Skills

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