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Research article

First published 2017-4

Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry

Stephan Knoblich, Andrew Martin, Robert Nash [...]

Tourism and Hospitality Research

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Research article

First published 2019-1

Extending understanding of the internal marketing practice and employee satisfaction relationship: A budget Chinese airline empirical examination

Yu-Ting Huang, Sharyn Rundle-Thiele, Yen-Heng Chen

Journal of Vacation Marketing

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Research article

First published 2025-10

Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth

Mohammad Furqan Khan, Faseeh Amin, Anisa Jan [...]

Tourism and Hospitality Research

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Research article

First published 2019-2

Simulating Airline Behavior: Application for the Australian Domestic Market

Khan Doyme, Lynnette Dray, Aidan O’Sullivan [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2000-9

Marketing through Frequent Flyer Programmes: The Example of China Airlines

Abby Liu, Geoffrey Wall, John Westlake

Tourism Economics

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Research article

First published 2018-12

Modeling Airline Cost Pass-Through within Regional Aviation Markets

Bojun Wang, Aidan O’Sullivan, Lynnette Dray [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2004-3

Effects of Strategic Airline Alliances on Air Transport Market Competition: An Empirical Analysis

Zhi H. Wang, Michael Evans, Lindsay Turner

Tourism Economics

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Research article

First published 1996

North American Airline Mergers: Strategic Response to Imperfectly Competitive International Markets

Joseph A. Clougherty

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1996-1

North American Airline Mergers: Strategic Response to Imperfectly Competitive International Markets

Joseph A. Clougherty

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2005-02

Some Aspects of Market Dynamics and Customer Satisfaction in the Indian Domestic Airlines Sector

R. Sarkar, Rajat K. Baisya

Global Business Review

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