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Articles (7)

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1-7 of 7 results for ai-enabled advertising

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Select article: Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

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Review article

First published 2024

Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar

Vision: The Journal of Business Perspective

Select article: Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

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Research article

First published 2025

Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

Mengmeng Song, Caiyue Chen, Yuchen Wang [...]

Journal of Vacation Marketing

Select article: The 4C Framework: Integrating AI in Creating and Solving Case Studies

Open access

Research article

First published 2026

The 4C Framework: Integrating AI in Creating and Solving Case Studies

Dasha Kolesnyk, Zeph M. C. van Berlo

Journal of Advertising Education

Select article: Artificial Intelligence (AI): Revolutionizing Digital Marketing

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Research article

First published 2021-8

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Patrick van Esch, J. Stewart Black

Australasian Marketing Journal

Select article: Impact of Artificial Intelligence on Fashion Education for Future Jobs

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Research article

First published 2025-1

Impact of Artificial Intelligence on Fashion Education for Future Jobs

Japjee Kaur Kohli

Higher Education for the Future

Select article: Does Context Matter? The Role of Fine-Tuned Contextual Augmentation in Online Ad Delivery on Social Media

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Research article

First published 2026-2

Does Context Matter? The Role of Fine-Tuned Contextual Augmentation in Online Ad Delivery on Social Media

Saifullah Jan, Iftikhar Alam, Inayat Khan

Big Data

Select article: Buying time,not markets: The limits of donor funding in Hungary’s captured media system

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Research article

First published 2026

Buying time,not markets: The limits of donor funding in Hungary’s captured media system

Marius Dragomir, Robert Nemeth

Journalism

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