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Research article

First published 1983-8

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal

Journal of Marketing Research

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Research article

First published 2008-4

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer, Sanjay Dhar

Journal of Marketing Research

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Research article

First published 1986-8

Estimating Micro Relationships from Macro Data: A Comparative Study of two Approximations of the Brand Loyal Model under Temporal Aggregation

Frank M. Bass, Robert P. Leone

Journal of Marketing Research

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Research article

First published 1986-04

An Alternative to Conversion Studies For Measuring the Impact of Travel Ads

Jonathan Silberman, Mark Klock

Journal of Travel Research

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Note

First published 1987-2

Advertising Quality in Sales Response Models

Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka [...]

Journal of Marketing Research

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Research article

First published 1986-8

Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models

Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss

Journal of Marketing Research

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Research article

First published 2005-10

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal of the Academy of Marketing Science

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Research article

First published 1997-8

A Household-Level Television Advertising Exposure Model

Makoto Abe

Journal of Marketing Research

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Research article

First published 1976-11

Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions

V. Kanti Prasad, L. Winston Ring

Journal of Marketing Research

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Research article

First published 1992-06

Cigarette Advertising and Regulation: A Game Theoretical Approach

Steven W. Kopp, Lawrence W. Martin, Daniel L. Wardlow

Journal of Macromarketing

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