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Articles (14)

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1-10 of 14 results for advertising textbooks

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Select article: Connect to Consumers and Create Successful Advertising With Hitting the Sweet Spot – Again

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Research article

First published 2021-5

Connect to Consumers and Create Successful Advertising With Hitting the Sweet Spot – Again

Peter Northfelt

Journal of Advertising Education

Select article: Advertising Educators' Textbook Adoption Practices

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Research article

First published 1999-5

Advertising Educators' Textbook Adoption Practices

Louisa Ha

Journal of Advertising Education

Select article: Book Review: Reference,Handbook,Textbook …: Media in Advertising

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Book review

First published 1965-1

Book Review: Reference,Handbook,Textbook …: Media in Advertising

H. P. Alspaugh

Journal of Marketing

Select article: The Audience within the Object

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Research article

First published 1988-7

The Audience within the Object

FRANK L. CIOFFI

Written Communication

Select article: Oh Say,Can You See?

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Other

First published 1991-10

Oh Say,Can You See?

Frederick J. Kozub

Teaching of Psychology

Select article: Wikipedia's Role and Value in the Advertising Classroom

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Research article

First published 2011-5

Wikipedia's Role and Value in the Advertising Classroom

Deborah M. Gray, Jeffery Hoyle

Journal of Advertising Education

Select article: Pedagogic Cacophony: The Teaching of Ethical,Legal,and Societal Issues in Advertising Education

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Research article

First published 2009-6

Pedagogic Cacophony: The Teaching of Ethical,Legal,and Societal Issues in Advertising Education

Mark W. Stuhlfaut, Mike Farrell

Journalism & Mass Communication Educator

Select article: Improving Students’ Understanding of the Retail Advertising Budgeting Process

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Research article

First published 2000-08

Improving Students’ Understanding of the Retail Advertising Budgeting Process

Myron Gable, Lynn Harris, Ann Fairhurst [...]

Journal of Marketing Education

Select article: The Changing Figure Ideal in Fashion Illustration

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Research article

First published 1989-09

The Changing Figure Ideal in Fashion Illustration

Donna R. Danielson

Clothing and Textiles Research Journal

Select article: Representations of Television in Portuguese Language Textbooks in Brazil

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Research article

First published 2004-6

Representations of Television in Portuguese Language Textbooks in Brazil

Leila Mury Bergmann

E-Learning and Digital Media

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