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Articles (336)

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1-10 of 336 results for advertising techniques

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Select article: Book Review: Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

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Book review

First published 2025-11

Book Review: Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

Sung Eun Park

Journal of Advertising Education

Select article: Shockvertising: Trajectory of a controversial advertising technique

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Research article

First published 2024-6

Shockvertising: Trajectory of a controversial advertising technique

Thao Bui-Nguyen, Roland Canu

Recherche et Applications en Marketing (English Edition)

Select article: Pretesting Advertising with the Differential Attitude Technique

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Research article

First published 1963-1

Pretesting Advertising with the Differential Attitude Technique

Harry W. O'Neill

Journal of Marketing

Select article: Incomplete Syllogisms as Techniques of Medicalization: The Case of Direct-to-Consumer Advertising in Popular Magazines,1997 to 2003

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Research article

First published 2007-01

Incomplete Syllogisms as Techniques of Medicalization: The Case of Direct-to-Consumer Advertising in Popular Magazines,1997 to 2003

Jennifer Arney, Adam Rafalovich

Qualitative Health Research

Select article: Book Review: The Technique of Advertising Production

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Book review

First published 1940-12

Book Review: The Technique of Advertising Production

Kenneth E. Olson

Journalism & Mass Communication Quarterly

Select article: Book Review: The Technique of Advertising Production

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Book review

First published 1941-4

Book Review: The Technique of Advertising Production

Kenneth Dameron

Journal of Marketing

Select article: Book Review: Copy Technique in Advertising

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Book review

First published 1931-6

Book Review: Copy Technique in Advertising

Osman C. Hooper

Journalism & Mass Communication Quarterly

Select article: Book Review: Theory and Technique …: Advertising

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Book review

First published 1962-4

Book Review: Theory and Technique …: Advertising

Armand J. Prusmack

Journal of Marketing

Select article: Book Review: Technique of Advertising Layout

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Book review

First published 1947-6

Book Review: Technique of Advertising Layout

Richard Joel

Journalism & Mass Communication Quarterly

Select article: A New Technique for Measuring Advertising Effectiveness 1

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Research article

First published 1956-4

A New Technique for Measuring Advertising Effectiveness 1

William A. Mindak

Journal of Marketing

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