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Articles (525)

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1-10 of 525 results for advertising sources

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Select article: How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

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Research article

First published 2013-1

How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Jisu Huh, Denise E. DeLorme, Leonard N. Reid [...]

Therapeutic Innovation & Regulatory Science

Select article: A Tale of Two Sources in Native Advertising

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Research article

First published 2016-11

A Tale of Two Sources in Native Advertising

Mu Wu, Yan Huang, Ruobing Li [...]

American Behavioral Scientist

Select article: Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

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Research article

First published 2014-2

Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

Tanya R Berry, Chris Shields

Journal of Health Psychology

Select article: Brand disclosure and source partiality affect native advertising recognition and media credibility

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Research article

First published 2019-9

Brand disclosure and source partiality affect native advertising recognition and media credibility

You Li, Ye Wang

News Research Journal

Select article: Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

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Research article

First published 2020-11

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang [...]

Australasian Marketing Journal

Select article: Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

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Research article

First published 2021-8

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Kyung-ah (Kay) Byun, Minghui Ma, Kevin Kim [...]

Journal of Interactive Marketing

Select article: Personal Advertisements: Sources of Data about Relationships

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Research article

First published 1985-09

Personal Advertisements: Sources of Data about Relationships

Michael Lynn, Rosemary Bolig

Journal of Social and Personal Relationships

Select article: Two Source Effects in Magazine Advertising

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Research article

First published 1964-8

Two Source Effects in Magazine Advertising

Douglas A. Fuchs

Journal of Marketing Research

Select article: Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

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Research article

First published 1994-06

Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

David J. Moore, John C. Mowen, Richard Reardon

Journal of the Academy of Marketing Science

Select article: How Source Affects Response to Public Service Advertising

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Review article

First published 1978-12

How Source Affects Response to Public Service Advertising

Jerry R. Lynn, Robert O. Wyatt, Janet Gaines [...]

Journalism & Mass Communication Quarterly

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