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Research article

First published 2023-8

A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Johannes Beckert

Journalism

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Other

First published 2003-6

Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

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Research article

First published 2025-6

How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?

Sihan Fang, Vivek Astvansh, Siliang (Jack) Tong [...]

Production and Operations Management

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Research article

First published 1977-1

Paul Verhelst joins IES staff as advertising sales manager

Lighting Design + Application

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Research article

First published 2020-7

Advertising allocation and impact of advertising on event ticket sales: Which product,where,and when

Moon Young Kang

International Journal of Market Research

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Research article

First published 2012-12

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, Prasad A. Naik

Journal of Marketing Research

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Research article

First published 2020-8

Attracting Students to Sales Positions: The Case of Effective Salesperson Recruitment Ads

Dawn R. Deeter-Schmelz, Andrea L. Dixon, Robert C. Erffmeyer [...]

Journal of Marketing Education

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Research article

First published 2017-09

Managing Retail Budget Allocation between Store Labor and Marketing Activities

Olga Perdikaki, Subodha Kumar, Chelliah Sriskandarajah

Production and Operations Management

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Research article

First published 1978-04

Sex-Role Stereotypes of Women in Australian Magazine Advertising

Grahame R. Dowling

Australian Journal of Management

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Research article

First published 1993-6

What Advertising Managers Look for (and Find) in Their New Hires

Linda J. Shipley

News Research Journal

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