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Articles (229)

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1-10 of 229 results for advertising revenue

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Select article: Revenue-based attribution modeling for online advertising

Retricted access

Research article

First published 2019-3

Revenue-based attribution modeling for online advertising

Kaifeng Zhao, Seyed Hanif Mahboobi, Saeed R Bagheri

International Journal of Market Research

Select article: Free,Paid,or Pass: Revenue Optimization via Product Search Advertising

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Research article

First published 2025-11

Free,Paid,or Pass: Revenue Optimization via Product Search Advertising

Frances Wang, Jeff Larson, Chris K Anderson

Cornell Hospitality Quarterly

Select article: Competition between Television Companies for Advertising Revenue in the United Kingdom: The Independent Television Regions Prior to Deregulation

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Research article

First published 1992-11

Competition between Television Companies for Advertising Revenue in the United Kingdom: The Independent Television Regions Prior to Deregulation

D B Clarke, M G Bradford

Environment and Planning A: Economy and Space

Select article: Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

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Research article

First published 2015-6

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang, Xiaoling Li, Minxue Huang [...]

Journal of Marketing Research

Select article: A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

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Research article

First published 2021-06

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

Huaxiao Shen, Yanzhi Li, Jingjing Guan [...]

Production and Operations Management

Select article: A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

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Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Select article: Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Select article: TV Advertising: Population and Revenue Shares

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Research article

First published 1984-2

TV Advertising: Population and Revenue Shares

H C Mitchell

Media International Australia

Select article: The Impact of Television On Advertising Revenues and Circulations of Newspapers

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Other

First published 1959-8

The Impact of Television On Advertising Revenues and Circulations of Newspapers

L.F. Tijmstra

International Communication Gazette

Select article: News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

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Research article

First published 2017-11

News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

Juliane A Lischka, Julian Stressig, Fabienne Bünzli

Journalism

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