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Articles (2086)

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1-10 of 2086 results for advertising research

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Select article: Researching Urban Space,Reflecting on Advertising

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Research article

First published 2011-11

Researching Urban Space,Reflecting on Advertising

Anne M. Cronin

Space and Culture

Select article: A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

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Research article

First published 2023-11

A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

Tao Deng, Hyejin Kim, Nur Uysal

Journal of Advertising Education

Select article: Should Firms Spend More on Research and Development and Advertising during Recessions?

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Research article

First published 2011-5

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar

Journal of Marketing

Select article: Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

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Research article

First published 2018-5

Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt [...]

Journal of Marketing

Select article: Advertising Research in Canada — Where We are Today

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Research article

First published 1984-2

Advertising Research in Canada — Where We are Today

Jane Hall

Media International Australia

Select article: Advertising,the Consumer Researcher and Products Liability

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Research article

First published 1989

Advertising,the Consumer Researcher and Products Liability

Candace Croucher Dugan

Journal of Public Policy & Marketing

Select article: Effect of Demonetization on Advertising,Research & Development and Human Resource Intensities and its Impact on Firm’s Performance

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Research article

First published 2024-6

Effect of Demonetization on Advertising,Research & Development and Human Resource Intensities and its Impact on Firm’s Performance

Som Sekhar Bhattacharyya, Praveen Nemana

Vision: The Journal of Business Perspective

Select article: Relocating Alcohol Advertising Research

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Research article

First published 2006-03

Relocating Alcohol Advertising Research

Jane Cherrington, Kerry Chamberlain, Joe Grixti

Journal of Health Psychology

Select article: Mobile Advertising: A Framework and Research Agenda ☆

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Research article

First published 2016-5

Mobile Advertising: A Framework and Research Agenda ☆

Dhruv Grewal, Yakov Bart, Martin Spann [...]

Journal of Interactive Marketing

Select article: Advertising,Research and Development,and Systematic Risk of the Firm

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Research article

First published 2007-1

Advertising,Research and Development,and Systematic Risk of the Firm

Leigh McAlister, Raji Srinivasan, MinChung Kim

Journal of Marketing

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