Sage Journals: Discover world-class research

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Research article

First published 2024-3

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang [...]

Journal of Marketing

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Research article

First published 2014-5

Using Blogs in the Marketing and Advertising Classroom: Exploratory Insights and Recommendations for Future Use

Denny E. McCorkle, Yuhua Li McCorkle, Janice Payan

Journal of Advertising Education

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Research article

First published 1990-7

The Elderly Healthcare Consumer: A Critical Review of Information Source Use and Advertising Recommendations

Judy Hathaway Pemberton

Health Services Management Research

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Research article

First published 2026-2

Does Context Matter? The Role of Fine-Tuned Contextual Augmentation in Online Ad Delivery on Social Media

Saifullah Jan, Iftikhar Alam, Inayat Khan

Big Data

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Research article

First published 2009-11

Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives

Ekaterina V. Karniouchina, William L. Moore, Kevin J. Cooney

Journal of Marketing

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Research article

First published 2023-12

Competition concerns in digital advertisement markets: Consolidating the regulatory approach for India

Sidharth Chauhan, Talin Bhardwaj

Competition and Regulation in Network Industries

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Research article

First published 1998-3

Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements

Michael D. Slater, David Karan, Donna Rouner [...]

Journal of Public Policy & Marketing

Open access

Research article

First published 2025-12

#TargetedAds,or memeing dataveillance on TikTok: How users comply,oppose,and imagine datafication practices

Natalia Stanusch

Big Data & Society

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Research article

First published 1969-4

Standardized Global Advertising,a Call as Yet Unanswered

John K. Ryans, James H. Donnelly

Journal of Marketing

Open access

Research article

First published 2024-9

Investigating Training and Priming to Combat Phishing on Instagram Shop

Katherine R. Garcia, Jing Chen

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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