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1-10 of 629 results for advertising rates

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Select article: Understanding Cooperative Advertising Participation Rates in Conventional Channels

Retricted access

Research article

First published 1997-8

Understanding Cooperative Advertising Participation Rates in Conventional Channels

Mark Bergen, George John

Journal of Marketing Research

Select article: Advertising Rate Policy: A Neglected Area of Study

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Research article

First published 1956-12

Advertising Rate Policy: A Neglected Area of Study

S. Watson Dunn

Journalism & Mass Communication Quarterly

Select article: Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

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Research article

First published 2002-5

Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

Martin A. Koschat, William P. Putsis

Journal of Marketing Research

Select article: Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

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Research article

First published 2020-7

Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

Cong Li, Gunwoo Yoon, John Petit

International Journal of Market Research

Select article: Sponsorship and Advertising Rates

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Other

First published 2003-6

Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Select article: Classified Advertising Rates

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Other

First published 1981-12

Classified Advertising Rates

Journal of Learning Disabilities

Select article: Classified Advertising Rates

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Other

First published 1981-8

Classified Advertising Rates

Journal of Learning Disabilities

Select article: Classified Advertising Rates

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Other

First published 1981-6

Classified Advertising Rates

Journal of Learning Disabilities

Select article: Classified Advertising Rates

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Other

First published 1981-10

Classified Advertising Rates

Journal of Learning Disabilities

Select article: Sponsorship and Advertising Rates

Free access

Other

First published 2004-4

Sponsorship and Advertising Rates

Journal of the Intensive Care Society

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