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Articles (103)

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1-10 of 103 results for advertising pricing model

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Select article: Price/Advertising Modelling

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Research article

First published 1994-1

Price/Advertising Modelling

Paul Baker

International Journal of Market Research

Select article: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

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Research article

First published 2025-2

How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Xinyu Chang, Hualu Zheng, Shuai Yang [...]

Journal of Interactive Marketing

Select article: Advertising Competition on the Internet: Operational and Strategic Considerations

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Research article

First published 2018-05

Advertising Competition on the Internet: Operational and Strategic Considerations

Dengpan Liu, Vijay Mookerjee

Production and Operations Management

Select article: Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

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Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

Select article: The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market ☆

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Research article

First published 2011-11

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market ☆

Yolanda Polo, F. Javier Sese, Peter C. Verhoef

Journal of Interactive Marketing

Select article: A Control Function Approach to Endogeneity in Consumer Choice Models

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Research article

First published 2010-2

A Control Function Approach to Endogeneity in Consumer Choice Models

Amil Petrin, Kenneth Train

Journal of Marketing Research

Select article: Dimensions of Strong Brand and Risk: Based on a Liquidity-Augmented Capital Asset Pricing Model

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Research article

First published 2013-6

Dimensions of Strong Brand and Risk: Based on a Liquidity-Augmented Capital Asset Pricing Model

Hyo-Youn Chu

Global Business Review

Select article: Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

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Research article

First published 2009-01

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh P. Sethi

Production and Operations Management

Select article: Price competition in a tourism supply chain

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Research article

First published 2016

Price competition in a tourism supply chain

Sarat Kumar Jena, Deepti Jog

Tourism Economics

Select article: The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

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Research article

First published 1998-4

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan

Journal of Marketing

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