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Articles (107)

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1-10 of 107 results for advertising portrayals

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Select article: Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”

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Research article

First published 2005-12

Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”

Charles R. Taylor, Stacy Landreth, Hae-Kyong Bang

Journal of Macromarketing

Select article: Audience Response to Gender Role Portrayals in Indian Advertisements

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Research article

First published 2009-07

Audience Response to Gender Role Portrayals in Indian Advertisements

Ashish Kumar Dwivedy, Priyadarshi Patnaik, Damodar Suar

Journal of Creative Communications

Select article: Portrayals of Latinos in Magazine Advertising

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Research article

First published 1997-6

Portrayals of Latinos in Magazine Advertising

Charles R. Taylor, Hae-Kyong Bang

Journalism & Mass Communication Quarterly

Select article: The Portrayal of Older Adults in Advertising

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Research article

First published 2006-09

The Portrayal of Older Adults in Advertising

Yan Bing Zhang, Jake Harwood, Angie Williams [...]

Journal of Language and Social Psychology

Select article: Portrayals of African,Hispanic,and Asian Americans in Magazine Advertising

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Research article

First published 1995-02

Portrayals of African,Hispanic,and Asian Americans in Magazine Advertising

CHARLES R. TAYLOR, JU YUNG LEE, BARBARA B. STERN

American Behavioral Scientist

Select article: Not in Vogue: Portrayals of Asian Americans in Magazine Advertising

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Research article

First published 1994-9

Not in Vogue: Portrayals of Asian Americans in Magazine Advertising

Charles R. Taylor, Ju Yung Lee

Journal of Public Policy & Marketing

Select article: Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update

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Research article

First published 1997-3

Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update

Lawrence Bowen, Jill Schmid

Journalism & Mass Communication Quarterly

Select article: A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958,1970,1972

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Research article

First published 1976-5

A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958,1970,1972

Ahmed Belkaoui, Janice M. Belkaoui

Journal of Marketing Research

Select article: Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

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Research article

First published 2025-1

Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

Priya Shaw

Media Watch

Select article: Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India

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Research article

First published 2014-11

Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India

Shyama Kumari, Shradha Shivani

Management and Labour Studies

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