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1-7 of 7 results for advertising persuasion tactic

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Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

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Research article

First published 2017-10

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Sunny Jung Kim, Jeffrey T. Hancock

Communication Research

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

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Research article

First published 2015-11

Selling (Digital) Millennials

Michael Serazio

Television & New Media

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Research article

First published 2008-4

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

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Research article

First published 2023-3

An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?

Kenneth E. Kim, Lori M. McKinnon

Journal of Creative Communications