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1-10 of 64 results for advertising length

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Select article: Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

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Research article

First published 2020-7

Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

Cong Li, Gunwoo Yoon, John Petit

International Journal of Market Research

Select article: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

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Research article

First published 2025

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Beth L. Fossen, Philip Kim, Inyoung Chae

Journal of Marketing

Select article: The longer the better? The impact of online review length on tourist trust and visit intention

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Research article

First published 2025-1

The longer the better? The impact of online review length on tourist trust and visit intention

Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng [...]

Journal of Vacation Marketing

Select article: Jacking Up the Jackpot: Are Lotto Consumers Fooled by Annuity Payments?

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First published 2003-09

Jacking Up the Jackpot: Are Lotto Consumers Fooled by Annuity Payments?

Victor A. Matheson, Kent R. Grote

Public Finance Review

Select article: Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

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Research article

First published 1998-8

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

Bart J. Bronnenberg

Journal of Marketing Research

Select article: Determinants of Internet Advertising Effectiveness: An Empirical Study

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Research article

First published 2003-7

Determinants of Internet Advertising Effectiveness: An Empirical Study

George Baltas

International Journal of Market Research

Select article: Do Long Format Advertisements Sell? Evidence from Indian Consumers

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Research article

First published 2017-6

Do Long Format Advertisements Sell? Evidence from Indian Consumers

Jay P. Trivedi

Global Business Review

Select article: Dealing with Children's Advertising: Public Policy Issues and Alternatives

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Research article

First published 1988

Dealing with Children's Advertising: Public Policy Issues and Alternatives

Gary M. Armstrong, Merrie Brucks

Journal of Public Policy & Marketing

Select article: Determinants of Tourists’ Length of Stay: A Hurdle Count Data Approach

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Research article

First published 2019-7

Determinants of Tourists’ Length of Stay: A Hurdle Count Data Approach

David Boto-García, José Francisco Baños-Pino, Antonio Álvarez

Journal of Travel Research

Select article: Advertising and Consumer Awareness of New,Differentiated Products

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Research article

First published 2012-12

Advertising and Consumer Awareness of New,Differentiated Products

Alicia Barroso, Gerard Llobet

Journal of Marketing Research

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