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Articles (25)

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1-10 of 25 results for advertising interference

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Select article: The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Retricted access

Research article

First published 2008-4

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer, Sanjay Dhar

Journal of Marketing Research

Select article: Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information

Open access

Research article

First published 2023-2

Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information

Roberta-Maria Ciuvat, Adrian Furnham, Alastair McClelland

Perceptual and Motor Skills

Select article: Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

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Research article

First published 2022-4

Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

Tong Zhao, IpKin Anthony Wong, Pan Tong [...]

Journal of Travel Research

Select article: Exploring how health-related advertising interference contributes to the development of cyberchondria: A stressor–strain–outcome approach

Open access

Research article

First published 2024

Exploring how health-related advertising interference contributes to the development of cyberchondria: A stressor–strain–outcome approach

Xinmiao Zhang, Han Zheng, Yueliang Zeng [...]

DIGITAL HEALTH

Select article: Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

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Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

Select article: Reducing Competitive Ad Interference

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Research article

First published 1994-8

Reducing Competitive Ad Interference

H. Rao Unnava, Deepak Sirdeshmukh

Journal of Marketing Research

Select article: Disclosure of Vlog Advertising Targeted to Children

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Research article

First published 2020-11

Disclosure of Vlog Advertising Targeted to Children

Steffi De Jans, Liselot Hudders

Journal of Interactive Marketing

Select article: The Influence of Nonattended Material on the Processing of Advertising Claims

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Research article

First published 1990-8

The Influence of Nonattended Material on the Processing of Advertising Claims

Chris Janiszewski

Journal of Marketing Research

Select article: I Can Hear You,but Can I See You?

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Research article

First published 2002-10

I Can Hear You,but Can I See You?

Paul D. Bolls

Communication Research

Select article: The Use of Narrative Appeals in Promoting Restaurant Experiences

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Research article

First published 2002-11

The Use of Narrative Appeals in Promoting Restaurant Experiences

Anna S. Mattila

Journal of Hospitality & Tourism Research

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